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OUR MISSION IS TO ENHANCE THE LIVES OF THOSE IN THE SOTOL AND CHIHUAHUAN DESERT COMMUNITIES BY INVESTING IN LOCAL HEALTHCARE, EDUCATION, NUTRITION, AND TECHNOLOGY.
OUR MISSION IS TO ENHANCE THE LIVES OF THOSE IN THE SOTOL AND CHIHUAHUAN DESERT COMMUNITIES BY INVESTING IN LOCAL HEALTHCARE, EDUCATION, NUTRITION, AND TECHNOLOGY.
OUR MISSION IS TO ENHANCE THE LIVES OF THOSE IN THE SOTOL AND CHIHUAHUAN DESERT COMMUNITIES BY INVESTING IN LOCAL HEALTHCARE, EDUCATION, NUTRITION, AND TECHNOLOGY.
OUR MISSION IS TO ENHANCE THE LIVES OF THOSE IN THE SOTOL AND CHIHUAHUAN DESERT COMMUNITIES BY INVESTING IN LOCAL HEALTHCARE, EDUCATION, NUTRITION, AND TECHNOLOGY.
OUR MISSION IS TO ENHANCE THE LIVES OF THOSE IN THE SOTOL AND CHIHUAHUAN DESERT COMMUNITIES BY INVESTING IN LOCAL HEALTHCARE, EDUCATION, NUTRITION, AND TECHNOLOGY.
OUR MISSION IS TO ENHANCE THE LIVES OF THOSE IN THE SOTOL AND CHIHUAHUAN DESERT COMMUNITIES BY INVESTING IN LOCAL HEALTHCARE, EDUCATION, NUTRITION, AND TECHNOLOGY.

"Understanding sotol is a way to understand the magical essence of Chihuahua."

Juan Pablo Carvajal, Founder, Los Magos

The Los Magos Foundation

The Los Magos Foundation

Healthcare

Removing barriers that prevent access to health services and supporting the local healthcare community as they determine necessary.

Education

Partnering with local educators and support them to implement a curriculum which will serve the needs of students in the community.

Technology

Resources available on a global scale can be accessed with reliable technology infrastructure making the world’s cutting edge information available at a finger’s touch.

About

The Los Magos Foundation

Los Magos invests not only in protecting and enhancing the ecosystem in which sotol plants have naturally flourished for millenia, but in bettering and supporting the people who make it all possible through fair trade and fair wages that raise the bar for farming and manufacturing practices. Through the Los Magos Foundation Inc we invest in our artisanal community, furthering access to healthcare, education, nutrition and technology and ensuring that future generations can continue the tradition of this age-old craft.

The Los Magos Foundation was organized to develop and implement philanthropic programs in support of the workers, their families and the communities that are integral to bringing you our artisanal products. The challenges which arose in 2020 refocused the world on how impactful every individual is to society – what some refer to as “the butterfly effect”. The woven tapestry of our interconnected lives punctates our commitment to preserving the culture, land and people a small bit of which is captured in each handcrafted bottle while leveraging The Los Magos Foundation to create a multiplier effect, to enrich the human condition of the communities we touch and hopefully beyond.

The Foundation’s mission is financed through fundraising initiatives and for every bottle sold, a percentage of sales is dedicated to the Foundation’s programs which focus on Chihuahan communities access to enhanced nutrition, better healthcare, quality education and technology. We tirelessly work to improve the standards of migrant worker conditions. Every worker we employ will be given access to the means to not only sustain a livelihood but a better opportunity for their family to prosper.

We deeply honor the delicate balance of giving and receiving and strive to uphold the integrity of the quality of our product and our operational practices. We are dedicated to the preservation of the prestigious craft that is Sotol and continue to invest in the community so that we can perpetuate the growth and evolution of future generations.

The Los Magos Foundation Made Possible By...

Steeped in the heritage and artisanship of the fabled Sotoleros of Chihuahua, Los Magos Sotol pays homage to the spirit of Mexico. After years in the wilderness, Northern Mexico’s mythical distillate is rightfully restored from taboo to top shelf. Made from native, wild harvested sotol plants; produced in the time honored tradition of generations of master Sotoleros; and revolutionized into an award-winning, modern spirit, Los Magos Sotol is a magical expression of the rich community and culture of Chihuahua. With each sip, Los Magos triple distilled, premium Sotol captures the inimitable terroir of the region, offering bright and complex notes reminiscent of its birthplace: the rolling hills, grasslands and desert of Northern Mexico. We created Los Magos as a celebration of Chihuahuan culture and to inspire the next generation of Mexican spirit lovers to gather, share memories with friends and make new ones filled with magic.

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